Jelmoli – The Power of Newness

Below images were part of ‚The Power of Newness‘ campaign for Zurich department store Jelmoli. It was an honour to represent the ‚woman of impact‘ as the head of this campaign.

In close collaboration with Mirjam Villioz, Jelmoli’s Head of Women’s Fashion, along with Deeran, the Head of Social Media, we brought this campaign to life. The campaign became the focal point of newsletters, in-store screens, and social media throughout the campaign period from January to March 2019.

The styling was based on a curated selection of styles available at Jelmoli department store Zurich, such as Helmut Lang, Burberry, Philip Lim, Sergio Rossi, and more. 

Photography by Alex Lambrechts realisation by Rogues Agency.